FLY UNITED OUT OF EWR (and SFO)
We created a campaign to convince New Yorkers to fly out of Newark airport (EWR), one of their main hubs in the US.
The campaign launched with these award winning taxi tops that use GPS real-time traffic data to dispel the myth that travel to JFK is faster than travel to EWR.
Cannes // Silver, Bronze
One Show // Silver
Lurzer’s Int’l Archive // OOH
London International Awards // Silver
Communication Arts // OOH
CRAFTING HISTORY
As the B-2 stealth bomber reaches it’s 30th anniversary in 2019, Northrop Grumman sees a need to create a new stealth bomber - The B-21 Raider. So we created a 3 part documentary series about the B-2, to show how important this technology is to our country, what it meant to the people who were involved in the groundbreaking airplane, and how they will use their knowledge to shape the future of stealth.
FORTIFY YOUR BUSINESS
Like vitamins to cereal. Like fluoride to toothpaste. Like shrimp to gumbo. UCD is the little thing that makes everything else better.
UCD can improve employees’ oral health. Which can help them take fewer sick days, keep healthcare costs in line, work flow from being disrupted, deliveries on schedule, sales calls being made, and revenue flowing.
UCD is the little thing that has a big impact. How do we show this invisible benefit to your business? By turning dental insurance into tangible products.
Viddy Awards - Platinum - Fortify TV
The Telly Awards - Silver - Fortify TV
Hermes Awards - Gold - FEDVIP Digital
Dot Comm Awards - Gold - FEDVIP Digital
Davey Awards - Fortify TV
Gamified delivery
EVERY BLOCK EVERY VOICE
In just three weeks before the 2024 election, we were asked to create a “get out to vote” campaign by the city of Philadelphia.
We found that people don't vote because they don’t think their vote matters. They don't believe one person changes anything and they don't see changes in their communities. It's a justified feeling. It's also untrue.
Elections are a national event, but they're felt locally. So we encouraged Philadelphians to vote with OOH messaging placed exactly where their votes matter—at home, at work, at school—and help them realize how their votes take effect.
COMMITTED TO GOOD
Even as a regional leader, Independence Blue Cross (IBX) grapples with a category challenge: consumers view health insurance as a grudge purchase and don’t see value in having a relationship with their health insurance provider. We developed a new brand position and creative expression to advance IBX’s ownable connection with consumers and face out consistently at every touchpoint. Tierney’s brand positioning, Independence promises to inspire confidence in the pursuit of your healthiest life led to the “Committed to Good” campaign, a multi-channel effort that underscores the strength and support IBX provides to members and their families each-and-every day.
Since launch, IBX has garnered more than 33.5 million impressions and over 9,500 clicks across digital video, display, and streaming audio — and has exceeded their sign-up goal by securing 27,195 new members during the Open Enrollment Period.
We created custom 3-dimensional letters for our photoshoot
I created the style guide for the original campaign.
SHINING TOGETHER
Born from Tierney-developed brand positioning, Charging Forward to Protect What Matters, we re-envisioned PECO as a meaningful and relevant brand for customers by highlighting the energy company’s four focus areas (Reliability, Customer Experience, Community, and Clean Energy). Utilizing custom 3D illustration and animation—rather than lifestyle imagery—to represent Philly’s unique customers and employees, the consumer-facing campaign displays PECO’s steadfast commitment to its customers and community, demonstrating PECO’s role in providing the safe, reliable, clean energy that powers every moment that matters most to their customers.
Illustrator: Noah Camp
Dilworth Park video interaction
BRAND IDENTITY REFRESH
When I first arrived at Mendoza I was tasked with something they have been wanting to do for years; create a fresh, unified brand identity. The goal was to design a modern, sleek brand while maintaining the latino flair that drives our core values.
PREVIOUS IDENTITY ELEMENTS
The first element I implemented was this modern outlined logo, with the idea that the outlined M will be used as a design device throughout the identity.
The beautiful color palette already existed, but I needed to establish a hierarchy.
Similar to the cold palette, the fonts remained the same, with two big changes. The first was tightening the kerning and leading of Yeseva to give it an intentional and professional aesthetic. The second was to establish a better hierarchy.
New Brand Guidelines overview
AETNA BETTER HEALTH
Editorial design
FLY LIKE A SUPERHERO
With United playing a role in the new Spider-man movie in 2019, they wanted a 360 campaign to launch their partnership. So we teamed up with Sony/Marvel to create this campaign, starting with a brand new safety video.
For Tierney’s 2022 summer intern application we wanted to give applicants a fun way to show them how to level up their career, so we created this familiar 8-bit game animation to entice them to apply.
ADDY’S // Silver
