FLY UNITED OUT OF EWR (and SFO)
We created a campaign to convince New Yorkers to fly out of Newark airport (EWR), one of their main hubs in the US.
The campaign launched with these award winning taxi tops that use GPS real-time traffic data to dispel the myth that travel to JFK is faster than travel to EWR.
Cannes // Silver, Bronze
One Show // Silver
Lurzer’s Int’l Archive // OOH
London International Awards // Silver
Communication Arts // OOH
YOU DO YOU
Visit PA Black Audience Tourism Campaign
When it comes to travel, African Americans tend to already know what they want: something fresh, but familiar. The typical, same old tourist spots don’t always feel like the right fit.
The Black community isn’t a monolith. So instead of selling a ‘one size fits all’ vacation, we empower Black travelers to experience Pennsylvania on their own terms. This concept validates the uniqueness of each individual and opens the door for visitors to enjoy PA in an alternative, personalized, and unapologetic way.
CRAFTING HISTORY
As the B-2 stealth bomber reached it’s 30th anniversary in 2019, Northrop Grumman saw a need to create a new stealth bomber - The B-21 Raider. So we created a 3 part documentary series about the B-2, to show how important this technology is to our country, what it meant to the people who were involved in the groundbreaking airplane, and how they will use their knowledge to shape the future of stealth.
FORTIFY YOUR BUSINESS
Like vitamins to cereal. Like fluoride to toothpaste. Like shrimp to gumbo. UCD is the little thing that makes everything else better.
UCD can improve employees’ oral health. Which can help them take fewer sick days, keep healthcare costs in line, work flow from being disrupted, deliveries on schedule, sales calls being made, and revenue flowing.
UCD is the little thing that has a big impact. How do we show this invisible benefit to your business? By turning dental insurance into tangible products.
Viddy Awards - Platinum - Fortify TV
The Telly Awards - Silver - Fortify TV
Hermes Awards - Gold - FEDVIP Digital
Dot Comm Awards - Gold - FEDVIP Digital
Davey Awards - Fortify TV
Gamified delivery
COMMITTED TO GOOD
Consumers view health insurance as a grudge purchase and don’t see value in having a relationship with their health insurance provider. So we developed a new brand position and creative expression to advance IBX’s connection with consumers.
Since launch, IBX has garnered more than 33.5 million impressions and over 9,500 clicks across digital video, display, and streaming audio — and has exceeded their sign-up goal by securing 27,195 new members during the Open Enrollment Period.
These custom built 3D structures represent the strength and stability IBX is able to provide its customers.
EVERY BLOCK EVERY VOICE
In just three weeks before the 2024 election, we were asked to create a “get out to vote” campaign by the city of Philadelphia.
We found that people don't vote because they don’t think their vote matters. They don't believe one person changes anything and they don't see changes in their communities. It's a justified feeling. It's also untrue.
Elections are a national event, but they're felt locally. So we encouraged Philadelphians to vote with OOH messaging placed exactly where their votes matter—at home, at work, at school—and help them realize how their votes take effect.
SHINING TOGETHER
Utilizing custom 3D illustration and animation to represent Philly’s unique customers and employees, we show PECO powering every moment that matters the most.
Illustrator: Noah Camp
Dilworth Park video interaction
ALL THE WORK
In my three years at Mcgarrybowen as Art Director for United Airlines, I was responsible for thousands of pieces of creative. Mostly OOH, digital, and social. Below is a collection of my favorite pieces.
For Tierney’s 2022 summer intern application we wanted to give applicants a fun way to show them how to level up their career, so we created this familiar 8-bit game animation to entice them to apply.
ADDY’S // Silver
ROAD TO SUCCESS
The PA Turnpike can connect you with many destinations. It can take you across the state. East-to-West, North or South. It can connect you with the vibrant life in the city or take you through quiet green valleys. It connects you with friends and family. And now, it can also connect you with your dream job. Because the PA Turnpike is more than just a road. It’s Your Road to Success.
We developed this recruitment campaign with photography of real employees to deepen the connection between the Turnpike and your personal growth.
BRAND IDENTITY REFRESH
When I first arrived at Mendoza I was tasked with something they have been wanting to do for years; create a fresh, unified brand identity. The goal was to design a modern, sleek brand while maintaining the latino flair that drives our core values.
PREVIOUS IDENTITY ELEMENTS
The first element I implemented was this modern outlined logo, with the idea that the outlined M will be used as a design device throughout the identity.
The beautiful color palette already existed, but I needed to establish a hierarchy.
Similar to the cold palette, the fonts remained the same, with two big changes. The first was tightening the kerning and leading of Yeseva to give it an intentional and professional aesthetic. The second was to establish a better hierarchy.
New Brand Guidelines overview
CUSTOMIZATION STATION
Every student has unique educational needs and brings different abilities and skills for learning in the classroom. With CCA, you can customize your learning experience to fit those needs. So we built a brand activation to show that school is not a one-size-fits-all system, and you should have the freedom to customize your own educational experience.
We created customizable bags, buttons, and other activities to drive home this message to prospective families and students.
Our target market is Latino Spanish speaking and Bi-lingual students.
The concept behind the tent design was to create a unique experience to students who enter into the Customization Station. The outside is branded with generic CCA branding, but once you enter you get something entirely creative and unique. This sets the mood for students to be their creative and imaginative selves.
